Taglines, straplines, endlines or slogans. Just some of the names given to that short sharp phrase that people associate with a famous product or service. “A great slogan should be seven words or less” the experts say, which probably reflects our abilities of concentration and our memory skills.
A slogan outlines your brand’s benefit to the consumer. VB tells you that the cold icy beer is great “for a hard earned thirst”. Nike tells you to “Just do it”, Apple tells us to “think different” while if you are looking to rent a car, “Let Budget drive your dollar further”. See lines don’t just tell us about a brand, they practically tell us how to think. If ever you think your brand doesn’t need one, maybe 10 of my favourites for the world’s most successful brands may change your mind. Can you guess which brands they’re for:

1.    Don’t leave home without it
2.    Just do it
3.    Melts in your mouth, not in your hand
4.    Finger-lick’in good
5.    It keeps going and going and going
6.    Good things come to those who wait
7.    Snap! Crackle! Pop!
8.    Let your fingers do the walking
9.    Volvo. For life
10.    Beanz meanz heinz

But be careful. Sometimes a brand can get it so bloody wrong. Just ask Tourism Australia when they asked “Where the bloody hell are you?”

Times are challenging, and the post Christmas summer period can be doubly difficult as consumers watch their spending. However one silver lining is the increasing amounts of ‘distress media rates’ that media companies are selling. This refers to the advertising space they have been unable to sell for upcoming issues. They offer a last minute deal at a heavily discounted rate to anyone willing to advertise with them at short notice.
This is a cost-effective way to reach your target market and keep within your advertising budget.

According to Marlene Jensen, author of Pricing Psychology Report, $9.99 is perceived by our brains as being incredibly lower than $10. Dropping that 1 cent typically results in 10% to 20% more sales.