Times are challenging, and the post Christmas summer period can be doubly difficult as consumers watch their spending. However one silver lining is the increasing amounts of ‘distress media rates’ that media companies are selling. This refers to the advertising space they have been unable to sell for upcoming issues. They offer a last minute deal at a heavily discounted rate to anyone willing to advertise with them at short notice.
This is a cost-effective way to reach your target market and keep within your advertising budget.

This entry was posted on Saturday, February 14th, 2009 at 11:34 am and is filed under General News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.